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Abib Expands U.S. Presence with Launch in Over 300 Ulta Beauty Stores Nationwide
The minimalist K-beauty brand marks a major milestone in its North American retail journey by bringing its viral favorites to Ulta Beauty shelves across the country.
SEOUL, South Korea – November 7, 2026 – Abib, the minimalist Korean skincare brand known for its gentle, clinically tested formulas suitable for sensitive skin, today announced its expansion into more than 300 Ulta Beauty store locations nationwide, with a planned rollout to all 1,500+ doors starting February 2027. This partnership represents a significant step in Abib’s growth strategy, expanding its brick-and-mortar footprint to meet the increasing demand for accessible, high-quality Korean skincare across the United States.
As K-beauty continues to establish a lasting presence in the U.S. market, Abib’s entry into Ulta Beauty reflects the brand’s steady evolution from a digital cult favorite to a key player in physical retail. By joining forces with the nation’s largest beauty retailer, Abib aims to make its precise, science-backed formulas easily available to a larger audience of engaged beauty enthusiasts.
Starting this November, Ulta Beauty guests can discover a curated assortment of Abib’s signature products in store, including fan-favorites that have gone viral on social media like the PDRN Retinal Eye Patch Glow Jelly, PDRN Volume Fill-It Booster Crème 2.5 Tube, Airy Sunstick Smoothing Bar and Quick Sunstick Protection Bar.
“Abib was founded on a simple belief: skin thrives on balance, not excess. Ulta Beauty is where beauty lovers across America discover skincare products they can trust, and we are proud to have Abib on their shelves. As we expand from select stores this November to all Ulta Beauty stores nationwide in February, we are committed to earning a place in their guests’ daily skincare routines,” said Minwoo Kim, CEO of Abib.
Abib’s launch across Ulta Beauty stores highlights the growing consumer interest in intentional, results-oriented Korean skincare formulations in everyday skincare routines.
New and existing Ulta Beauty guests can discover and purchase Abib at 300 Ulta Beauty stores beginning November 1, 2026, and online at Ulta.com.
About Abib
Abib, meaning “the first month,” is dedicated to everyday skincare that is easy to live with, gentle on the skin and simple to use day after day. Guided by the motto “Balance in Simplicity,” the brand studies how ingredients work and formulates each product with only what healthy, balanced skin truly needs, and nothing more. For more information, visit en.abib.com and follow @abib.global on Instagram.
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